The Changing of the Guard – Felt to Straw

The Changing of the Guard There’s a moment every year, and at American, it’s marked by Easter. The true sign of spring. The mornings lose their bite. The days stretch longer. The air carries dust instead of frost. And without saying a word, the guard changes. Felt...

American Hat Company Becomes National Partner of the PRCA

American Hat Company Becomes National Partner of the PRCA “The opening prayer and national anthem are presented by American Hat Company” Texas: Built on grit, driven by purpose, and grounded in the Western way of life, American Hat Company is proud to announce its new...

Jordan Jo Hollabaugh Signs With American Hat Company

Jordan Jo Hollabaugh Signs With American Hat Company American Hat Company signs breakaway roper, podcast host, on air talent, marketing consultant and website designer, Jordan Jo Hollabaugh Texas: Built on grit, driven by purpose, and grounded in the Western way of...

National Hat Day: More Than a Hat, A Way of Life

National Hat Day: More Than a Hat, A Way of Life National Hat Day is a moment to tip our hats to a piece of American history that has never gone out of style. Long before it became a fashion statement, the cowboy hat was a tool. Built for sun, weather, work, and long...

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company...

The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...
American Hat Company Partners with WRCA
American Hat Company Partners with WRCA

American Hat Company Partners with WRCA American Hat Company Named Official Hat of Working Ranch Cowboys Association Texas: The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA...

Keith Maddox Memorial Scholarship Recipients
Keith Maddox Memorial Scholarship Recipients

The 2024 Keith Maddox Memorial Scholarship Recipient May we present to you the 𝟐𝟎𝟐𝟒 𝐊𝐞𝐢𝐭𝐡 𝐌𝐚𝐝𝐝𝐨𝐱 𝐌𝐞𝐦𝐨𝐫𝐢𝐚𝐥 𝐒𝐜𝐡𝐨𝐥𝐚𝐫𝐬𝐡𝐢𝐩 𝐅𝐮𝐧𝐝 recipients! Stranton Oftedahl and Triana Garcia.➕✖️ Founded in 2020 by Susan Maddox in loving memory of her late husband, Keith Maddox, the Keith...

Jake Barnes Joins American Hat Company
Jake Barnes Joins American Hat Company

Jake Barnes Joins American Hat Company American Hat Company signs 7x World Champion Team Roper and ProRodeo Hall of Fame inductee, Jake Barnes Texas: To further expand their elite roster of rodeo athletes, American Hat Company, makers of the finest cowboy hat in the...

Skylar Smith Joins American Hat Company
Skylar Smith Joins American Hat Company

Skylar Smith Joins American Hat Company American Hat Company welcomes New Public Relations and Digital Media Manager, Skylar Smith Bowie, TX - American Hat Company, a leading manufacturer of high-quality cowboy hats, is pleased to announce the appointment of Skylar...

American Hat Company Partners With Texas Motor Speedway
American Hat Company Partners With Texas Motor Speedway

American Hat Partners With Texas Motor Speedway Texas: American Hat Company has partnered with Texas Motor Speedway to be part of the speedway’s great tradition of presenting cowboy hats to the winning drivers of its NASCAR national series and NTT INDYCAR SERIES...

 Amberley Snyder Signs With American Hat Company
 Amberley Snyder Signs With American Hat Company

Amberley Snyder Signs With American Hat Company American Hat Company signs barrel racer, social influencer, motivational speaker, actor and writer, Amberley Snyder Texas: To further expand their elite roster of female powerhouses, American Hat Company, makers of the...

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