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What’s New


Keith Maddox To Be Inducted Into The Texas Cowboy Hall Of Fame

Keith Maddox To Be Inducted Into The Texas Cowboy Hall Of Fame

November 12, 2020November 10, 2020

The Hat King is a 2021 Texas Cowboy Hall Of Fame Inductee.

Jackie Crawford on the NFBR

Jackie Crawford on the NFBR

October 2, 2020October 2, 2020

Jackie will be 5.5 months pregnant when she ropes at Globe Life.

The Wrangler NFR Is Coming To Texas!

The Wrangler NFR Is Coming To Texas!

September 9, 2020September 9, 2020

Going back to where it all started – The Lone Star State!

Introducing The 100X Hat

Introducing The 100X Hat

September 6, 2020August 24, 2020

God made cowboys…American is proud to make their hats.

Positive Times ➕✖️ by Keith Maddox

Positive Times ➕✖️ by Keith Maddox

July 25, 2020September 21, 2020

Happy #NationalDayOfTheCowboy and may you all have #PositiveTimes! ➕✖️

Sage Kimzey Signs With American Hat Company

Sage Kimzey Signs With American Hat Company

June 30, 2020July 2, 2020

Sage Kimzey Signs With American Hat Company American Hat Company…

The New Official Hat Of The PRCA’s Jr. Rodeo

The New Official Hat Of The PRCA’s Jr. Rodeo

June 3, 2020July 2, 2020

Our commitment to the future of rodeo is steadfast.

Back In Action!

Back In Action!

May 4, 2020May 4, 2020

First day back to the factory and we are excited to be here!

COVID-19 Update

COVID-19 Update

April 1, 2020May 4, 2020

American Hat Company will be following the mandate announced by Texas Governor Greg Abbott on March 31, 2020.

American Heroes: Susan Maddox

American Heroes: Susan Maddox

December 5, 2019November 30, 2019

Susan Maddox is a fearless leader with an infectious personality…

She Wears Many Hats

She Wears Many Hats

November 6, 2019November 7, 2019

Hats are something that cover all facets of life. From traditionally western, to high-end fashion, the business world, and everyday casual life, hats are there.

Rookie, Shad Mayfield, Wins THSRA, NHSRA, Cheyenne Average…Now On To NFR

Rookie, Shad Mayfield, Wins THSRA, NHSRA, Cheyenne Average…Now On To NFR

October 28, 2019October 28, 2019

Shad Mayfield has been on a roll his rookie year!

Haven Meged Makes The NFR During His Rookie Year!

Haven Meged Makes The NFR During His Rookie Year!

October 21, 2019October 21, 2019

Haven Meged has made his first NFR and CNFR, and during his rookie year!

Celebration Of Life

Celebration Of Life

October 7, 2019October 7, 2019

People came to the Fort Worth Cowtown Coliseum from all over the country to pay tribute to Keith Maddox, The Hat King.

Breakaway Dreamin’

Breakaway Dreamin’

September 19, 2019September 18, 2019

“I’ve just won the the first round of the NFR in the inaugural year of breakaway roping!” -Jackie Crawford

Twist On Tradition: Midnight Blue And Black Cherry

Twist On Tradition: Midnight Blue And Black Cherry

September 12, 2019August 30, 2019

Midnight Blue and Black Cherry from American Hat are traditional with a twist!

Keith Maddox – The Hat King

Keith Maddox – The Hat King

September 5, 2019October 7, 2019

The fearless leader of American Hat Company will be missed by so many…

Jackie Crawford Signs With American Hat Company

Jackie Crawford Signs With American Hat Company

September 3, 2019September 3, 2019

Jackie Crawford Signs With American Hat Company American Hat Company…

2020 American Hat Straw Styles

2020 American Hat Straw Styles

August 28, 2019August 29, 2019

The NEW 2020 straw styles for American Hat Company are available for viewing! All six hats will be available in the spring of 2020.

Torrence Favored This Weekend In Chicago

Torrence Favored This Weekend In Chicago

June 1, 2019August 30, 2019

Torrence Favored This Weekend In Chicago “So far this season,…

American Heroes – Steve Torrence, NHRA Top Fuel Champion

American Heroes – Steve Torrence, NHRA Top Fuel Champion

March 1, 2019August 27, 2019

American Heroes – Steve Torrence, NHRA Top Fuel Champion Steve…

The Finest Women Only Wear The Finest Hats

The Finest Women Only Wear The Finest Hats

February 15, 2019August 27, 2019

The Finest Women Only Wear The Finest Hats If you’re…

American Heroes: James Cavender

American Heroes: James Cavender

February 1, 2019August 27, 2019

American Heroes: James Cavender James Robert Cavender was born in…

American Heroes: David Isham – National Roper’s Supply

American Heroes: David Isham – National Roper’s Supply

January 1, 2019August 27, 2019

American Heroes: David Isham – National Roper’s Supply David Isham…

American Heroes: Keith Maddox, The Hat King

American Heroes: Keith Maddox, The Hat King

December 1, 2018August 27, 2019

American Heroes: Keith Maddox, The Hat King Keith Maddox is…


americanhatco

Look who stopped by showroom 14173! @tufcooper and Look who stopped by showroom 14173! @tufcooper and his beautiful wife Tiffany @fashion_posse! Come say hello and get your orders of the finest quality cowboy hats taken care of! 🇺🇸 #madeinUSA
Happy #NationalHatDay to all of our @americanhatco Happy #NationalHatDay to all of our @americanhatco family out there!

📸PC: @clickthompson & @themoneymayfield
Showroom 14173 is the place to be according to @ma Showroom 14173 is the place to be according to @mattlwest and @clickthompson! Come see us on the 14th floor to shop the finest quality cowboy hats during @wesatradeshow at @dallasmarket!
@wesatradeshow starts tomorrow at @dallasmarket! C @wesatradeshow starts tomorrow at @dallasmarket! Come see us at our new showroom - 14173!
American Hat Company...we love getting to be there American Hat Company...we love getting to be there on all the best days of your life. A new grandbaby is getting ready to make her arrival. Congratulations to this sweet family! 

📸PC: Savannah Phillips, mama-to-be
It’s a ❄️SNOW DAY❄️ here in Texas! 📸 It’s a ❄️SNOW DAY❄️ here in Texas!

📸PC: @caseyy__18
We received word this morning that a very special We received word this morning that a very special customer of ours passed away. Take a minute to read his story and say a prayer for his family if you don’t mind. 

“As many of you know, Pete passed away early in the morning on Friday, January 8th. Pete suffered a heart attack the previous weekend and underwent surgery, but sadly experienced a second heart attack that he was not able to recover from. He was comforted in the hospital by his daughter, Alysa, in his last few days. 

“Pete faced many obstacles throughout his life. He was diagnosed with diabetes during his childhood, periodically suffered blindness in one eye, paralysis in certain body parts, survived ventricular reconstruction, along with right ventricle, kidney, liver and pancreas transplants, rendered paraplegic and the amputation of his left leg.  However, in spite of all the physical obstacles he faced, he continued to persevere. Always with positivity and kindness to others. 

“Those that knew Pete, knew he had two loves. First his daughter, Alysa, who was his world. She was a miracle baby, who defied all odds, as doctors didn't believe Pete would be able to have children. Second, his love for everything country music, especially as a singer and songwriter. Pete was a genuine man and a true cowboy, both at heart and in real life. If you were fortunate enough to hear him sing, which many of us were, I'd like to imagine he left an imprint on your heart, as he did mine.”

Pete exemplified what it means to live by #PositiveTimes. ➕✖️ Rest easy, cowboy.
#HatHistory🇺🇸 Fred Whitfield! One of the gre #HatHistory🇺🇸 Fred Whitfield! One of the greats wearing a great hat! #hatfactor
Happy New Year!🥂✨ #PositiveTimes ahead for 20 Happy New Year!🥂✨ #PositiveTimes ahead for 2021!
’Twas the night before Christmas when all throug ’Twas the night before Christmas when all through the countryside
Cowboys and ranchers were still working far and wide
They looked to the Heavens and quickly bowed in prayer
In hopes that their livestock would in the morning have faired

While the rest of their nation was all snug in their beds
Country folks pulled American hats down low on their heads
For they were the ones that work never stopped
Even if rain, sleet, and snow continued to drop

They put food on the table by tending to crops
And put animals’ lives before their own, no matter the cost
So Saint Nick as you make your ride tonight, I ask you this favor
Watch over our farmers, ranchers, and military too, as they still labor 

This I can ask of you because there’s one thing I know
There’s a lot that old Saint Nick just doesn’t show
The Man in Red is a cowboy at heart, how could he not be?
He loves children, all animals, and of course reindeer, it’s plain to see

Cowboys, farmers, and ranchers, stick together that’s for sure
Why you might ask? Because their way of life is so pure
So Saint Nick, I have one more request, just a small little ask
So they know you’re watching over them when you fly by….
Maybe just tip to them that American Hat and give them a little smile

Artwork courtesy of Jack Sorenson
Poem courtesy of Katie Armstrong
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