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What’s New


Taylor Hanchey Joins Husband, Shane, At American Hat Company

Taylor Hanchey Joins Husband, Shane, At American Hat Company

April 4, 2022March 29, 2022

American Hat signs Taylor Hanchey, first female double NFR qualifier….

Bosque Ranch Announces Partnership with American Hat

Bosque Ranch Announces Partnership with American Hat

March 24, 2022March 24, 2022

“All of us at Bosque Ranch are excited about this partnership…” -Taylor Sheridan

American Hat Named Official Texas Ranger Bicentennial Hat

American Hat Named Official Texas Ranger Bicentennial Hat

February 24, 2022February 24, 2022

American Hat Company was picked as the obvious choice to be a part of this Texas history…

Josie Conner & Erin Taormino Join American Hat

Josie Conner & Erin Taormino Join American Hat

January 31, 2022January 31, 2022

American Hat Company welcome Josie Conner and Erin Taormino.

Steve Torrence Clinches 4th Straight NHRA Championship

Steve Torrence Clinches 4th Straight NHRA Championship

November 15, 2021November 15, 2021

Steve Torrence has come out on top for the 4th straight time in a row! We look forward…

American Hat Company and PBR Announce Partnership

American Hat Company and PBR Announce Partnership

July 7, 2021September 11, 2021

American Hat Company and PBR Announce Partnership  Authentic Pairing Expands…

American Hat Company Partners With AQHA

American Hat Company Partners With AQHA

June 30, 2021June 30, 2021

American Hat Company Partners With AQHA American Hat Company is…

Official Hat Of Western Heritage Classic

Official Hat Of Western Heritage Classic

April 20, 2021April 13, 2021

American Hat Company is the official hat of the Western Heritage Classic.

The Official Hat Of Josey Ranch

The Official Hat Of Josey Ranch

April 13, 2021April 13, 2021

American Hat Company Becomes The Official Hat Of The Josey Ranch

The Official Hat Of C5 Rodeo Company

The Official Hat Of C5 Rodeo Company

March 15, 2021April 13, 2021

The Official Hat Of C5 Rodeo Company American Hat Company…

The Official Hat Of The APHA

The Official Hat Of The APHA

March 11, 2021April 13, 2021

The Official Hat Of The APHA American Hat Company is…

American Hat Company Partners with Sutton Rodeo

American Hat Company Partners with Sutton Rodeo

March 1, 2021March 1, 2021

American Hat Company Partners with Sutton Rodeo Bowie, Texas: American Hat…

Keith Maddox To Be Inducted Into The Texas Cowboy Hall Of Fame

Keith Maddox To Be Inducted Into The Texas Cowboy Hall Of Fame

November 12, 2020March 1, 2021

The Hat King is a 2021 Texas Cowboy Hall Of Fame Inductee.

Jackie Crawford on the NFBR

Jackie Crawford on the NFBR

October 2, 2020October 2, 2020

Jackie will be 5.5 months pregnant when she ropes at Globe Life.

The Wrangler NFR Is Coming To Texas!

The Wrangler NFR Is Coming To Texas!

September 9, 2020September 9, 2020

Going back to where it all started – The Lone Star State!

Introducing The 100X Hat

Introducing The 100X Hat

September 6, 2020August 24, 2020

God made cowboys…American is proud to make their hats.

Positive Times ➕✖️ by Keith Maddox

Positive Times ➕✖️ by Keith Maddox

July 25, 2020September 21, 2020

Happy #NationalDayOfTheCowboy and may you all have #PositiveTimes! ➕✖️

Sage Kimzey Signs With American Hat Company

Sage Kimzey Signs With American Hat Company

June 30, 2020July 2, 2020

Sage Kimzey Signs With American Hat Company American Hat Company…

The New Official Hat Of The PRCA’s Jr. Rodeo

The New Official Hat Of The PRCA’s Jr. Rodeo

June 3, 2020July 2, 2020

Our commitment to the future of rodeo is steadfast.

Back In Action!

Back In Action!

May 4, 2020May 4, 2020

First day back to the factory and we are excited to be here!

COVID-19 Update

COVID-19 Update

April 1, 2020May 4, 2020

American Hat Company will be following the mandate announced by Texas Governor Greg Abbott on March 31, 2020.

American Heroes: Susan Maddox

American Heroes: Susan Maddox

December 5, 2019November 30, 2019

Susan Maddox is a fearless leader with an infectious personality…

She Wears Many Hats

She Wears Many Hats

November 6, 2019November 7, 2019

Hats are something that cover all facets of life. From traditionally western, to high-end fashion, the business world, and everyday casual life, hats are there.

Rookie, Shad Mayfield, Wins THSRA, NHSRA, Cheyenne Average…Now On To NFR

Rookie, Shad Mayfield, Wins THSRA, NHSRA, Cheyenne Average…Now On To NFR

October 28, 2019October 28, 2019

Shad Mayfield has been on a roll his rookie year!

Haven Meged Makes The NFR During His Rookie Year!

Haven Meged Makes The NFR During His Rookie Year!

October 21, 2019October 21, 2019

Haven Meged has made his first NFR and CNFR, and during his rookie year!

Celebration Of Life

Celebration Of Life

October 7, 2019October 7, 2019

People came to the Fort Worth Cowtown Coliseum from all over the country to pay tribute to Keith Maddox, The Hat King.

Breakaway Dreamin’

Breakaway Dreamin’

September 19, 2019September 18, 2019

“I’ve just won the the first round of the NFR in the inaugural year of breakaway roping!” -Jackie Crawford

Twist On Tradition: Midnight Blue And Black Cherry

Twist On Tradition: Midnight Blue And Black Cherry

September 12, 2019August 30, 2019

Midnight Blue and Black Cherry from American Hat are traditional with a twist!

Keith Maddox – The Hat King

Keith Maddox – The Hat King

September 5, 2019October 7, 2019

The fearless leader of American Hat Company will be missed by so many…

Jackie Crawford Signs With American Hat Company

Jackie Crawford Signs With American Hat Company

September 3, 2019September 3, 2019

Jackie Crawford Signs With American Hat Company American Hat Company…

2020 American Hat Straw Styles

2020 American Hat Straw Styles

August 28, 2019August 29, 2019

The NEW 2020 straw styles for American Hat Company are available for viewing! All six hats will be available in the spring of 2020.

Torrence Favored This Weekend In Chicago

Torrence Favored This Weekend In Chicago

June 1, 2019August 30, 2019

Torrence Favored This Weekend In Chicago “So far this season,…

American Heroes – Steve Torrence, NHRA Top Fuel Champion

American Heroes – Steve Torrence, NHRA Top Fuel Champion

March 1, 2019August 27, 2019

American Heroes – Steve Torrence, NHRA Top Fuel Champion Steve…

The Finest Women Only Wear The Finest Hats

The Finest Women Only Wear The Finest Hats

February 15, 2019August 27, 2019

The Finest Women Only Wear The Finest Hats If you’re…

American Heroes: James Cavender

American Heroes: James Cavender

February 1, 2019August 27, 2019

American Heroes: James Cavender James Robert Cavender was born in…

American Heroes: David Isham – National Roper’s Supply

American Heroes: David Isham – National Roper’s Supply

January 1, 2019August 27, 2019

American Heroes: David Isham – National Roper’s Supply David Isham…

American Heroes: Keith Maddox, The Hat King

American Heroes: Keith Maddox, The Hat King

December 1, 2018August 27, 2019

American Heroes: Keith Maddox, The Hat King Keith Maddox is…


americanhatco

We would like to congratulate all of the graduates We would like to congratulate all of the graduates of 2022! You did it! This is the beginning of yet another journey of your life. Chasing a dream requires effort, passion, and hard work. Keep it up and continue to strive, and don't forget to reflect on those positive times! ➕✖️🇺🇸

📸PC:  @cadenussery_
Little girls with dreams grow up to be women with Little girls with dreams grow up to be women with vision! ➕✖️🇺🇸

📸PC: @jojo.palomera
Family is the best thing you could ever wish for ➕✖️

📸PC: @_keepingupwithkylee_ & @shelbiquinnphoto
PROUD does not even begin to cover it. Congratulat PROUD does not even begin to cover it. Congratulations to this exemplary young man on winning the PBR World Title AND the event title! 

📸PC: @clickthompson
Long Live Cowboys ➕✖️ 📸PC: @kettlebranch Long Live Cowboys ➕✖️

📸PC: @kettlebranchranch
Ladies and gentlemen your 2022 PBR World Champion! Ladies and gentlemen your 2022 PBR World Champion! You fought hard and you did it! Congratulations @daylon_swearingen !➕✖️🇺🇸
A cowboy hat is more than just something you wear, A cowboy hat is more than just something you wear, it's who you are! ➕✖️🇺🇸

@shanehanchey @tufcooper @marcosalancosta
📸PC: @clickthompson
"It isn't felt or straw that sets it apart, Nor t "It isn't felt or straw that sets it apart, 
Nor the shapin' of the brim. 
It's the little boy wearin' a cowboy's crown 
Who feels it deep within his heart."
➕✖️🇺🇸

📸PC: @freerange_fairytale
➕✖️ #PositiveTimesMoment "I don't give up! F ➕✖️ #PositiveTimesMoment
"I don't give up! Five year old Noah Patterson was diagnosed with leukemia in 2020. One thing he has always wanted to do is "ride some sheep". Jake Finlay and Mitch Pollock made it happen at the Guymon Pioneer Days Rodeo. Our prayers go out to Noah as he recently just went through his last round of chemotherapy.
A good horse, a pretty girl, and a good hat... wha A good horse, a pretty girl, and a good hat... what more could you ask for?! ➕✖️ 

📸PC: @rye.unbranded
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