More Than
a Hat

Defining Values

American Hat Company proudly sponsors and supports the prayer and national anthem at The Cowboy Channel’s “100 Rodeos in 100 Days” and the live stream of the National Finals Rodeo. As American Hat Company President Keith Mundee says, “We are not necessarily selling hats… We are selling the prayer, the national anthem, and respect for our military and young people.” This partnership reflects the values that American Hat Company stands for — a deep commitment to faith, patriotism, and honoring those who serve. By supporting these traditions at some of the most iconic rodeo events in the country, American Hat Company upholds the spirit of the American West, where respect for God, country, and the next generation are as important as the craftsmanship of their legendary hats.