THE

ultimate

standard.

The cowboy hat is the most iconic symbol of the western way of life in the world. And only one hat can live up to the standard of style, quality, and durability required by such a beloved symbol.

Made by hand in

Bowie, Texas.

Black American Hat Company felt hats are sitting facing one another. One is finished, and the other is in the process of being hand made.
Felt Hats

American Hat Company 1000X hats are made of pure belly beaver blended with mink and are finished by hand. The American Mink is known as the finest cowboy hat in the world.

Stacks of unfinished straw hats sit on shelves in the warehouse of American Hat Company.
Straw Hats

American straw hats are double-lacquered and double-pressed to provide unmatched durability and resistance to the elements, as well as ensure that your custom shape is sharp-looking and long-lasting.

Tuf Cooper stands in front of a wood wall with a lasso. He is wearing a black felt American Hat Company hat and a denim pearl snap shirt.
Tuf Cooper Hats

The American Hat Company Tuf Cooper hat line is endorsed and worn by world champion tie-down roper, Tuf Cooper. Tuf Cooper hats are handcrafted in Bowie, Texas by professional old-world hatters since 1915.

A girl with long blonde hair stands with her back to the camera wearing a deep red felt cowboy hat. She is seen looking into a rodeo arena.
5″ Brim Hats

Our high quality materials and meticulous production process ensure that the integrity of our large brim collection is second to none.

Four cowboys are gathered around a chute. They each wear a different shaped American Hat Company hat.
Shapes

Hat shapes vary from location, lifestyle, and personal preference. We still shape hats by hand in order to meet your custom desires, but also have a few pre-creased styles if you prefer.

Three cowboys stand in front of a corrugated metal wall painted red white and blue. One man wears a tan felt hat, one wears a black felt hat, and one wears a brown felt hat.
Colors

Along with being a handmade product, the X quality of the hat will have an effect on the color and can cause one hat to be slightly different than the next.

A cowboy wearing a straw hat sits atop a horse. There is a felt hat laying in front of him on the saddle.

Handmade in Texas

Quality, tradition, and classic style… It doesn’t matter if you’re talking about saddles, boots, or cowboy hats when they’re handmade in Texas, these are the things you’ve come to expect. For over 100 years, American Hat Company has been committed to producing the finest quality, handmade cowboy hats in the world.

A girl wearing a black felt cowboy hat sits atop a white horse. She holds an American flag, and the sun is setting behind her.
A man wearing an American Hat Company 100x felt hat is seen from behind looking off at a dirt ground with overcast skies.
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Hand-finished in Bowie, Texas

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Available in 10 colors up to a 4.5″ brim

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Available in 5 colors up to a 5″ brim

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Comes with a self band and hand-engraved three-piece buckle set

What’s New

Cowboy Hat Etiquette

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of...

2024 — What a Year!

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and...

American Hat Company Partners with WRCA

American Hat Company Partners with WRCA

The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA and the WRCA World Championship Ranch Rodeo

Meet Our Partners

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