POSITIVE TIMES
By Keith Maddox
➕✖️
Keith Maddox redefined American Hat Company as it is today. He lived his life guided by the ➕✖️ “Positive Times” mantra – a philosophy rooted in seeing the good in every person and situation. Originally his cattle brand, the ➕✖️ symbol became a reflection of Keith’s positive spirit and continues to serve as a guiding principle for the business, ensuring that every hat sold represents more than just style; it embodies a way of life. ➕✖️ is both a gift and a lasting legacy of Keith and Susan Maddox; ➕✖️ is a daily choice and reminder to renew yourself to begin again and put positive energy into the world you touch.