Keith Maddox redefined American Hat Company as it is today lived his life and affected everyone he touches with his “Positive Times” ➕✖️ mantra. What began as a cattle brand was a unique symbol reflective of Keith Maddox, how he lived his life, and how he always saw positivity in every situation and everyone. ➕✖️ is both a gift and a lasting legacy of Keith and Susan Maddox as a guiding principle for the business and a way of life. ➕✖️ is a daily choice and reminder to renew yourself to begin again and put positive energy into the world you touch.

Click here to get your Positive Times ➕✖️ hat patches.