American Hat Company Partners with Crooked River Roundup
Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This collaboration makes American Hat Company the exclusive sponsor of the Opening Ceremony and Grand Entry, strengthening the shared commitment to preserving Western heritage and supporting rodeo athletes. “We are thrilled to join the American Hat family. It is an honor not only to promote their exceptional products but also to share in their passion for patriotism and message of positivity. This partnership strengthens the Crooked River Roundup by helping us grow while staying true to the values that define our community.” said Steve Holliday, President of the all-volunteer Crooked River Roundup Association.
Keith Mundee, President of American Hat Company, shared his enthusiasm for the partnership: “We are honored to be able to partner with the Crooked River Roundup for their Opening Ceremony and Grand Entry. Rodeo is at the heart of what we do, and supporting events like this ensures that the cowboy tradition stays strong for future generations. We look forward to seeing our hats in the arena and in the stands.”
American Hat Company, based in Bowie, Texas, is proud to be the Crooked River Roundup exclusive sponsor of the Opening Ceremony and Grand Entry, honoring God, Country, and our American Flag. Additionally, American Hat Company will serve as the major sponsor of the Contestant Tent, ensuring competitors have the support they need. As part of this partnership Rodeo Directors, as well as the champions of the event, will receive special hat certificates.
Steve Holliday, President of the all-volunteer Crooked River Roundup Association added, “After visiting with Keith, I came to appreciate how deeply American Hat aligns with the values of the Crooked River Roundup and our community. We share a commitment to American pride, hard work, and always giving our best effort in everything we do all while maintaining a positive outlook. These values are not only the foundation of our event but also something we strive to instill in our youth and community.”
Prineville, the undisputed Cowboy Capital of Oregon, is home to the historic Crooked River Roundup. For 80 years, this cherished event has celebrated the spirit of rodeo and Western heritage. Join us June 25-28 for an action-packed rodeo, then come back July 9-12 for some of the biggest and best Parimutuel Horse Racing on the West Coast. Get your tickets now at www.crookedriverroundup.com!
