The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...

American Hat Company Partners with WRCA

The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA and the WRCA World Championship Ranch Rodeo

Keith Maddox Memorial Scholarship Recipients
Keith Maddox Memorial Scholarship Recipients

The 2024 Keith Maddox Memorial Scholarship Recipient May we present to you the 𝟐𝟎𝟐𝟒 𝐊𝐞𝐢𝐭𝐡 𝐌𝐚𝐝𝐝𝐨𝐱 𝐌𝐞𝐦𝐨𝐫𝐢𝐚𝐥 𝐒𝐜𝐡𝐨𝐥𝐚𝐫𝐬𝐡𝐢𝐩 𝐅𝐮𝐧𝐝 recipients! Stranton Oftedahl and Triana Garcia.➕✖️ Founded in 2020 by Susan Maddox in loving memory of her late husband, Keith Maddox, the Keith...

Jake Barnes Joins American Hat Company
Jake Barnes Joins American Hat Company

Jake Barnes Joins American Hat Company American Hat Company signs 7x World Champion Team Roper and ProRodeo Hall of Fame inductee, Jake Barnes Texas: To further expand their elite roster of rodeo athletes, American Hat Company, makers of the finest cowboy hat in the...

Skylar Smith Joins American Hat Company
Skylar Smith Joins American Hat Company

Skylar Smith Joins American Hat Company American Hat Company welcomes New Public Relations and Digital Media Manager, Skylar Smith Bowie, TX - American Hat Company, a leading manufacturer of high-quality cowboy hats, is pleased to announce the appointment of Skylar...

American Hat Company Partners With Texas Motor Speedway
American Hat Company Partners With Texas Motor Speedway

American Hat Partners With Texas Motor Speedway Texas: American Hat Company has partnered with Texas Motor Speedway to be part of the speedway’s great tradition of presenting cowboy hats to the winning drivers of its NASCAR national series and NTT INDYCAR SERIES...

 Amberley Snyder Signs With American Hat Company
 Amberley Snyder Signs With American Hat Company

Amberley Snyder Signs With American Hat Company American Hat Company signs barrel racer, social influencer, motivational speaker, actor and writer, Amberley Snyder Texas: To further expand their elite roster of female powerhouses, American Hat Company, makers of the...

Taylor Hanchey Joins Husband, Shane, At American Hat Company
Taylor Hanchey Joins Husband, Shane, At American Hat Company

Taylor Hanchey Joins Husband, Shane, At American Hat Company Headshot courtesy of Panhandle American Hat Company signs first and only double qualifier in NFR barrel racing and NFBR breakaway roping  Texas: American Hat Company, makers of the finest cowboy hat in the...

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