Skylar Smith Joins American Hat Company

American Hat Company welcomes New Public Relations and Digital Media Manager, Skylar Smith

Bowie, TX – American Hat Company, a leading manufacturer of high-quality cowboy hats, is pleased to announce the appointment of Skylar Smith as the new Public Relations and Digital Media Manager. In her new role, Skylar will be responsible for overseeing the company’s social media strategy, ambassador and endorsee relations, sponsorship and partnership relations, developing engaging marketing assets, and managing American Hat Company’s social media presence.

Skylar joins American Hat Company from Hooey Brands, where she worked the last year as a marketing associate. Overseeing everything from social strategy and athlete relations to on site event marketing and everything in between. Prior to her time at Hooey, Skylar has freelanced for some very notable brands in the industry, including weatherford’s premiere equine facility Bosque Ranch. Having interned for American Hat Company back in 2022 and obtaining a deep understanding and passion for the western lifestyle, this makes her an excellent fit for American Hat Company.

Keith Mundee, President of American Hat Company said, “We are thrilled to have Skylar back at American Hat Company. We had a fantastic experience with Skylar when she interned for us in 2022 and now she has come full circle! Skylar has grown up in and around the Western Industry and has a great work ethic!.”

In her new role, Skylar will be working closely with the sales and marketing teams to develop marketing strategies that drive engagement and increase brand awareness. Responsible for creating and implementing social media campaigns that showcase American Hat Company’s brand and products. As well as working closely with American Hat’s ambassador and endorsee programs. 

When asked about becoming a part of this iconic brand, Smith said, “I am truly honored to be welcomed back to the American Hat Company team and am thrilled to be allowed the opportunity to represent a company that continues to support the western way of life. Growing up within the western industry I understand and appreciate everything that American Hat stands for. My goal – continue building upon an already amazing brand and sharing those Positive Times!” ➕✖️

About American Hat Company – American Hat Company has been crafting high-quality cowboy hats since 1915. Based in Bowie, Texas, the company is known for its commitment to quality and craftsmanship, using only the finest materials and traditional techniques to create hats that are both functional and stylish. American Hat Company’s hats are worn by rodeo champions and western enthusiasts alike and are available through a network of authorized dealers across the country.