As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the strength of tradition, community, and the hardworking spirit that drives us forward. It’s been a year of growth, gratitude, and unforgettable moments, and we’re excited to carry this momentum into the new year.
To all our incredible customers and supporters, we want to express our heartfelt gratitude. Your loyalty and encouragement are the driving force behind everything we do, and we wouldn’t be where we are today without you. Your passion for the Western lifestyle inspires us every day to keep the legacy alive and well. Thank you for standing with us as we work to preserve and celebrate the timeless values of the great American cowboy — resilience, integrity, and hard work. With each hat we craft, we strive to honor these traditions and carry them forward for future generations. Together, we’re bringing these values back to the forefront, one hat at a time. Thank you for being part of this journey with us!
To all of our amazing retailers, we want to extend our deepest gratitude. Thank you for welcoming us into your stores, giving us a place on your shelves, and allowing us to be a part of your business and livelihood. Your partnership means the world to us, and it’s because of your trust and support that we’ve been able to grow and thrive. This company would not be where it is today without each and every one of you who believes in what we do and the products we create. You’ve helped us bring the spirit of the American West to communities far and wide, and for that, we are forever grateful. Thank you for standing behind our brand, for sharing our vision, and for helping us carry forward a legacy of quality and craftsmanship.
Throughout 2024, we witnessed record-breaking numbers at every single one of our partnered events, and we couldn’t be more thrilled or grateful. These milestones aren’t just statistics; they’re a testament to the incredible community that surrounds us. Whether it was a packed booth, enthusiastic participants, or unmatched energy, this year’s success reflects the unwavering support and dedication of people like you. From Iowa to Wyoming, Amarillo to Vegas, and back to Bowie, thank you for your support all over the map. This accomplishment all goes back to YOU — our loyal supporters, partners, and fans.
Supporting Rodeo Champions Every Step of the Way: American Hat Company is proud to stand behind the rodeo athletes who bring their best to the arena. We honor the dedication, tradition, and passion that define rodeo, and we’re here to support every athlete on their journey to greatness.
Congratulations to all athletes that represented American Hat Company at the 2024 National Finals Rodeo:
All – Around Cowboy – Shad Mayfield earning $335,474.31
#1 Tie-down roper – Riley Webb earning $475,214.04
Bareback: Bradlee Miller landed #4 in the world earning $371,403.01. Taylor Broussard landed in the #14 spot earning $158,334,54.
Saddle Bronc: Brody Cress landed #5 in the world earning $345,877.59. Lefty Holman landed #6 in the world earning $319,883.54.
Bull Riding: Hayes Weight landed #2 in the world earning $400,060.58. The rookie Cooper James landed #3 in the world earning $371,302.42.
Steer Wrestling: Rowdy Parrott landed #5 in the world earning $272,376.59 and Tyler Waguespack landed #9 in the world earning $205,619.20.
Team Roping Heelers: Kaden Profili landed #12 in the world earning $222,684.19
Tie Down Roping: Haven Meged landed #3 in the world earning $387,791.30, Shane Hanchey landed #5 earning $288,738.18, Marty Yates landed #10 earning $210,150.70, Tuf Cooper landed #11 earning $208,802.77 and Kincade Henry landed #14 in the world earning $174.322.10
Breakaway Roping: Josie Conner landed #3 in the world earning $165,045.94, Shelby Boisjoli-Meged landed #4 earning $160,728.84 and Jackie Crawford landed #5 earning $157,106.30.
American Hat Company has experienced amazing growth. You all have given us more work than we ever dreamed of getting to do. We’ve been able to add to our family of professional athletes and ambassadors, and our Bowie, Texas factory has been expanding so we can get more hats out. These positive things are blessings, and we count them every single day.
We are blessed and we believe in promoting Positive Times. Keith Maddox’s cattle brand was a +x and we will continue to believe in that mindset to carry out his vision of manufacturing the finest quality cowboy hat and doing it right here in America. Thank you for believing in that vision and for trusting us to carry it out. Thank you for being a part of our family.
CEO – Susan Maddox
President – Keith Mundee
Vice President – Stan Redding
