American Hat Partners With Texas Motor Speedway

American Hat Company texas motor speedway

Texas: American Hat Company has partnered with Texas Motor Speedway to be part of the speedway’s great tradition of presenting cowboy hats to the winning drivers of its NASCAR national series and NTT INDYCAR SERIES races.

Keith Mundee, president of the company said, “We are so excited to be partnering with Texas Motor Speedway! Our company has a rich history with professional rodeo and has since expanded to other extreme sports such as NHRA and PBR. We are thrilled to have TMS welcome us into the world of NASCAR. We love that Texas events choose to use a part of western heritage, the cowboy hat, to honor their winners. We are honored that TMS has chosen us to take part in that.”

When asked about partnering with the iconic brand, General Manager Rob Ramage provided that, “Each winner of our NASCAR and INDYCAR races at Texas Motor Speedway has the privilege of becoming an ‘honorary Texan’ in our iconic Victory Lane by receiving a cowboy hat made by American Hat Company, the world’s best cowboy hat. They are honored to receive this, wear it with great pride, and it’s important to us that we give them nothing but the best.  With that in mind, it’s just natural that the only hat we provide each NASCAR and INDYCAR race winner is one made by American Hat Company.”

Texas Motor Speedway will play host to the 2022 NASCAR Playoffs with the Sept. 24 NASCAR Xfinity Series Andy’s Frozen Custard 300 and the Sept. 25 NASCAR Cup Series Autotrader EchoPark Automotive 500. Tickets are available now at

American Hat Company: American hats are made in Bowie, Texas, and use many of the same processes from over 100 years ago, from each felt hat being hand finished, to the brim on every straw hat being cut and sewn by hand. By hand-making the hats, American Hat Company can ensure the quality of each hat that is boxed and sent to their customers. American Hat strives to create a product that their customers and athletes are proud to put their name on and wear with pride. 

Texas Motor Speedway: Texas Motor Speedway is among the largest sports stadiums in the United States and features an array of amenities such as the world’s largest TV that make it one of the premier venues in the world of sports. The 1.5-mile superspeedway located in Fort Worth hosts all three NASCAR national series as well as the NTT IndyCar Series among its various races and specialty events throughout the year. Since opening in 1997, Texas Motor Speedway has generated an annual economic impact of approximately $300 million to the North Texas region. Texas Motor Speedway is owned and operated by Speedway Motorsports, LLC, a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit