American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company...

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...

Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy.

Built for the heat. Ready for the ride. It’s straw season, the American way.

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...