The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...

American Hat Company Partners with WRCA

The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA and the WRCA World Championship Ranch Rodeo

Bosque Ranch Announces Partnership with American Hat
Bosque Ranch Announces Partnership with American Hat

Bosque Ranch Announces Partnership with American Hat Weatherford, TX: Bosque Ranch is proud to announce it has partnered with American Hat Company. Stone Management is managing this partnership on behalf of Bosque Ranch. “I strive for authenticity in all I do, and...

American Hat Named Official Texas Ranger Bicentennial Hat
American Hat Named Official Texas Ranger Bicentennial Hat

American Hat Named Official Texas Ranger Bicentennial Hat In 2023, the world-renowned Texas Rangers, a Texas Legend and American Heritage will mark their 200th anniversary of service, the Texas Ranger Bicentennial. The Texas Public Safety Commission and the Texas...

Josie Conner & Erin Taormino Join American Hat
Josie Conner & Erin Taormino Join American Hat

Josie Conner & Erin Taormino Join American Hat Josie Conner photo courtesy of Bullstock Media; Erin Taormino courtesy of Bee Silva Photography Josie Conner Signs With American Hat Company Texas: American Hat Company, makers of the finest cowboy hat in the world,...

Steve Torrence Clinches 4th Straight NHRA Championship
Steve Torrence Clinches 4th Straight NHRA Championship

Steve Torrence Clinches 4th Straight NHRA Championship Steve Torrence has come out on top for the 4th straight time in a row! We look forward to seeing him at this year's National Finals Rodeo in Las Vegas, Nevada as he visits Rodeo Vegas at The Mirage with Matt West,...

American Hat Company and PBR Announce Partnership
American Hat Company and PBR Announce Partnership

American Hat Company and PBR Announce Partnership Authentic Pairing Expands on Success with PBR Athlete Endorsers BOWIE, Tx. (June 7, 2021) – American Hat Company and PBR (Professional Bull Riders) today announced a new partnership in which American Hat Company...

American Hat Company Partners With AQHA
American Hat Company Partners With AQHA

American Hat Company Partners With AQHA American Hat Company is proud to announce they are joining the American Quarter Horse Association's team of partners as an event sponsor. "We are so excited about our new partnership with AQHA,” said Keith Mundee, American Hat...

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