Introducing The 100X Hat

Introducing The 100X Hat

Introducing The 100X Hat God made cowboys…American is proud to make their hats. It’s Labor Day and even though it might not feel like it yet, that means it’s the official start of felt season! Whether you choose to go ahead and break out the felt, or wear your...
COVID-19 Update

COVID-19 Update

COVID-19 Update American Hat Company will be following the mandate announced by Texas Governor Greg Abbott on March 31, 2020. Good afternoon to all of our loyal customers. We are announcing today that American Hat Company will be following the mandate announced by...
American Heroes: Susan Maddox

American Heroes: Susan Maddox

American Heroes: Susan Maddox Susan Maddox is a fearless leader with an infectious personality, Texas-sized smile and wife of the late Keith Maddox. At the early age of 18, Susan was instructing aerobics during her college years in Torrington, Wyoming where she was...
She Wears Many Hats

She Wears Many Hats

She Wears Many Hats Women of today wear many hats…both figuratively and literally. (Photos courtesy of Click Thompson.) “Women in the western industry amaze me. They really do. Many of them can go from working on ranches, covered in mud and gathering cattle, to...