Jordan Jo Hollabaugh Signs With American Hat Company

Jordan Jo Hollabaugh Signs With American Hat Company American Hat Company signs breakaway roper, podcast host, on air talent, marketing consultant and website designer, Jordan Jo Hollabaugh Texas: Built on grit, driven by purpose, and grounded in the Western way of...

National Hat Day: More Than a Hat, A Way of Life

National Hat Day: More Than a Hat, A Way of Life National Hat Day is a moment to tip our hats to a piece of American history that has never gone out of style. Long before it became a fashion statement, the cowboy hat was a tool. Built for sun, weather, work, and long...

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company...

The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...

National Day of The American Cowboy

Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy.

The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

The Finest Women Only Wear The Finest Hats
The Finest Women Only Wear The Finest Hats

The Finest Women Only Wear The Finest Hats If you’re not wearing a hat, are you even fully dressed? The answer is NO! Only the finest women wear the finest hats from American Hat Company. A custom hat from their fashion collection is the top of the line when it comes...

American Heroes: James Cavender
American Heroes: James Cavender

American Heroes: James Cavender James Robert Cavender was born in Idabel, Oklahoma in 1931. Growing up during the post-Depression era, he spent his time hunting, fishing, riding his horse and working. His parents, “L.O.” and Loyce were diversified business people who...

American Heroes: David Isham – National Roper’s Supply
American Heroes: David Isham – National Roper’s Supply

American Heroes: David Isham - National Roper's Supply David Isham is the owner of National Roper’s Supply. What started out as a small, single location western store in Decatur, Texas for David, has evolved into a major brand and business that everyone in the roping...

American Heroes: Keith Maddox, The Hat King
American Heroes: Keith Maddox, The Hat King

American Heroes: Keith Maddox, The Hat King Keith Maddox is a legend in the western industry. Plain and simple. His hard work, perseverance, love for the cowboy lifestyle, focus on quality, and infectious laugh are all traits of this great and iconic American cowboy....

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