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THE HAT CASE

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company...
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The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...
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National Day of The American Cowboy

Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy.

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The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

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Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...
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American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...
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American Heroes: David Isham – National Roper’s Supply
American Heroes: David Isham – National Roper’s Supply

Jan 1, 2019

American Heroes: David Isham - National Roper's Supply David Isham is the owner of National Roper’s Supply. What started out as a small, single location western store in Decatur, Texas for David, has evolved into a major brand and business that everyone in the roping...

American Heroes: Keith Maddox, The Hat King
American Heroes: Keith Maddox, The Hat King

Dec 1, 2018

American Heroes: Keith Maddox, The Hat King Keith Maddox is a legend in the western industry. Plain and simple. His hard work, perseverance, love for the cowboy lifestyle, focus on quality, and infectious laugh are all traits of this great and iconic American cowboy....

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