The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...

American Hat Company Partners with WRCA

The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA and the WRCA World Championship Ranch Rodeo

Official Hat Of Western Heritage Classic
Official Hat Of Western Heritage Classic

Official Hat Of Western Heritage Classic Abilene, Texas: American Hat Company is proud to announce that they are the official hat of the Western Heritage Classic in Abilene, Texas. "American Hat Company has been aligned with the Western Heritage Classic in Abilene,...

The Official Hat Of C5 Rodeo Company
The Official Hat Of C5 Rodeo Company

The Official Hat Of C5 Rodeo Company American Hat Company is proud to announce their partnership with C5 Rodeo Company. At the recommendation of another great and legendary stock contractor, Sammy Andrews, and PRCA announcer Greg Simas, a friendship was born. C5 Rodeo...

The Official Hat Of The APHA
The Official Hat Of The APHA

The Official Hat Of The APHA American Hat Company is proud to announce their partnership with the American Paint Horse Association. NEWS RELEASE: Keith Mundee, the President of American Hat Company, says, “We are excited to partner with an association that has such a...

American Hat Company Partners with Sutton Rodeo
American Hat Company Partners with Sutton Rodeo

American Hat Company Partners with Sutton Rodeo Bowie, Texas: American Hat Company is proud to announce their partnership with Sutton Rodeo. President of American Hat Company, Keith Mundee, says, “Sutton Rodeo is a stock contractor, rodeo producer, handles event...

Keith Maddox To Be Inducted Into The Texas Cowboy Hall Of Fame
Keith Maddox To Be Inducted Into The Texas Cowboy Hall Of Fame

Keith Maddox Inducted Into TCHOF The Hat King is a 2021 Texas Cowboy Hall Of Fame Inductee. NEWS RELEASE: The Texas Cowboy Hall of Fame has announced the 2021 Hall of Fame inductees: Bobby Cox, Taylor Sheridan, Stran & Jennifer Smith, Keith Maddox and our Spirit...

Jackie Crawford on the NFBR
Jackie Crawford on the NFBR

Jackie Crawford on the NFBR Jackie will be 5.5 months pregnant when she ropes at Globe Life. 19x World Champion, Jackie Crawford, sat down withPRCA Announcer Randy Schmutz, to discuss the inaugural National Finals of Breakaway Roping to be held in conjunction with the...

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