The Season’s Changing. So Should Your Hat.
Built for the heat. Ready for the ride. It’s straw season, the American way. There’s a rhythm to cowboy life. As the days stretch longer and the air gets warmer, real cowboys know—it’s time to swap that felt for straw. Not because it’s trendy. Because it works. So,...
Preserving Western Heritage Through a New Sponsorship
American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...
American Hat Company Welcomes the Voices of the West
They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...
Cowboy Hat Etiquette
Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...
2024 — What a Year!
As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...
American Hat Company Partners with WRCA
American Hat Company Partners with WRCA American Hat Company Named Official Hat of Working Ranch Cowboys Association Texas: The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA...