American Heroes: David Isham – National Roper’s Supply David Isham is the owner of National Roper’s Supply. What started out as a small, single location western store in Decatur, Texas for David, has evolved into a major brand and business that everyone in the roping industry recognizes. From opening four major retail stores and numerous trailer dealerships across the country, to building and operating a successful training and event center and ecommerce store, David has turned
Read more →American Heroes: Keith Maddox, The Hat King Keith Maddox is a legend in the western industry. Plain and simple. His hard work, perseverance, love for the cowboy lifestyle, focus on quality, and infectious laugh are all traits of this great and iconic American cowboy. Keith grew up on his family’s ranch and began rodeoing at a young age, much like his father. He took to the bull riding and bareback riding and was competing in
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