American Hat Company Becomes National Partner of the PRCA

American Hat Company Becomes National Partner of the PRCA “The opening prayer and national anthem are presented by American Hat Company” Texas: Built on grit, driven by purpose, and grounded in the Western way of life, American Hat Company is proud to announce its new...

Jordan Jo Hollabaugh Signs With American Hat Company

Jordan Jo Hollabaugh Signs With American Hat Company American Hat Company signs breakaway roper, podcast host, on air talent, marketing consultant and website designer, Jordan Jo Hollabaugh Texas: Built on grit, driven by purpose, and grounded in the Western way of...

National Hat Day: More Than a Hat, A Way of Life

National Hat Day: More Than a Hat, A Way of Life National Hat Day is a moment to tip our hats to a piece of American history that has never gone out of style. Long before it became a fashion statement, the cowboy hat was a tool. Built for sun, weather, work, and long...

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company...

The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...

National Day of The American Cowboy

Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy.

The Wrangler NFR Is Coming To Texas!
The Wrangler NFR Is Coming To Texas!

The Wrangler NFR Is Coming To Texas! Going back to where it all started - The Lone Star State! The Wrangler NFR is coming to Texas at the new Globe Life Field! - Our hearts go out to all of our rodeo friends, partners, and supporters in Las Vegas. We will miss you...

Introducing The 100X Hat
Introducing The 100X Hat

Introducing The 100X Hat God made cowboys...American is proud to make their hats. It’s Labor Day and even though it might not feel like it yet, that means it’s the official start of felt season! Whether you choose to go ahead and break out the felt, or wear your straw...

Positive Times by Keith Maddox
Positive Times by Keith Maddox

Keith Maddox redefined American Hat Company as it is today lived his life and affected everyone he touches with his “Positive Times” + x mantra. What began as a cattle brand was a unique symbol reflective of Keith Maddox, how he lived his life, and how he always saw...

Sage Kimzey Signs With American Hat Company
Sage Kimzey Signs With American Hat Company

Sage Kimzey Signs With American Hat Company American Hat Company signs 6x World Champion Bull Rider, Sage Kimzey (Photos courtesy of Click Thompson Photography) Texas: American Hat Company, makers of the finest cowboy hat in the world, have brought on Sage Kimzey to...

The New Official Hat Of The PRCA’s Jr. Rodeo
The New Official Hat Of The PRCA’s Jr. Rodeo

The New Official Hat Of The PRCA's Jr. Rodeo Our commitment to the future of rodeo is steadfast. American Hat Company New Official Cowboy Hat of Jr. Rodeo COLORADO SPRINGS, Colo. – Jr. Rodeo is proud to announce that American Hat Co. will be the official hat of Jr....

Back In Action!
Back In Action!

Back In Action! Excited to be back to work! First day back to the factory and we are excited to be here!🇺🇸 Our president, factory manager, and national sales manager spent the last few weeks during the mandatory shutdown cleaning our building, moving around and...

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