The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...

American Hat Company Partners with WRCA

The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA and the WRCA World Championship Ranch Rodeo

COVID-19 Update
COVID-19 Update

COVID-19 Update American Hat Company will be following the mandate announced by Texas Governor Greg Abbott on March 31, 2020. Good afternoon to all of our loyal customers. We are announcing today that American Hat Company will be following the mandate announced by...

American Heroes: Susan Maddox
American Heroes: Susan Maddox

American Heroes: Susan Maddox Susan Maddox is a fearless leader with an infectious personality, Texas-sized smile and wife of the late Keith Maddox. At the early age of 18, Susan was instructing aerobics during her college years in Torrington, Wyoming where she was...

She Wears Many Hats
She Wears Many Hats

She Wears Many Hats Women of today wear many hats...both figuratively and literally. (Photos courtesy of Click Thompson.) “Women in the western industry amaze me. They really do. Many of them can go from working on ranches, covered in mud and gathering cattle, to...

Haven Meged Makes The NFR During His Rookie Year!
Haven Meged Makes The NFR During His Rookie Year!

Haven Meged Makes The NFR During His Rookie Year! "Don’t let your highs get too high or your lows too low. Keep your head up and be ready for the next one." (Photo courtesy of Click Thompson Photography) "My dream has become a reality!!  Wow, my rookie year...where do...

Celebration Of Life
Celebration Of Life

Celebration Of Life People came to the Fort Worth Cowtown Coliseum from all over the country to pay tribute to Keith Maddox, The Hat King. (Photo courtesy of Click Thompson Photography) Fort Worth's Historic Cowtown Coliseum was packed full on October 4th, 2019 to...

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