The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...

National Day of The American Cowboy

Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy.

The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...
The New Official Hat Of The PRCA’s Jr. Rodeo
The New Official Hat Of The PRCA’s Jr. Rodeo

The New Official Hat Of The PRCA's Jr. Rodeo Our commitment to the future of rodeo is steadfast. American Hat Company New Official Cowboy Hat of Jr. Rodeo COLORADO SPRINGS, Colo. – Jr. Rodeo is proud to announce that American Hat Co. will be the official hat of Jr....

Back In Action!
Back In Action!

Back In Action! Excited to be back to work! First day back to the factory and we are excited to be here!🇺🇸 Our president, factory manager, and national sales manager spent the last few weeks during the mandatory shutdown cleaning our building, moving around and...

COVID-19 Update
COVID-19 Update

COVID-19 Update American Hat Company will be following the mandate announced by Texas Governor Greg Abbott on March 31, 2020. Good afternoon to all of our loyal customers. We are announcing today that American Hat Company will be following the mandate announced by...

American Heroes: Susan Maddox
American Heroes: Susan Maddox

American Heroes: Susan Maddox Susan Maddox is a fearless leader with an infectious personality, Texas-sized smile and wife of the late Keith Maddox. At the early age of 18, Susan was instructing aerobics during her college years in Torrington, Wyoming where she was...

She Wears Many Hats
She Wears Many Hats

She Wears Many Hats Women of today wear many hats...both figuratively and literally. (Photos courtesy of Click Thompson.) “Women in the western industry amaze me. They really do. Many of them can go from working on ranches, covered in mud and gathering cattle, to...

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