The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...

American Hat Company Partners with WRCA

The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA and the WRCA World Championship Ranch Rodeo

The Wrangler NFR Is Coming To Texas!
The Wrangler NFR Is Coming To Texas!

The Wrangler NFR Is Coming To Texas! Going back to where it all started - The Lone Star State! The Wrangler NFR is coming to Texas at the new Globe Life Field! - Our hearts go out to all of our rodeo friends, partners, and supporters in Las Vegas. We will miss you...

Introducing The 100X Hat
Introducing The 100X Hat

Introducing The 100X Hat God made cowboys...American is proud to make their hats. It’s Labor Day and even though it might not feel like it yet, that means it’s the official start of felt season! Whether you choose to go ahead and break out the felt, or wear your straw...

Positive Times by Keith Maddox
Positive Times by Keith Maddox

Keith Maddox redefined American Hat Company as it is today lived his life and affected everyone he touches with his “Positive Times” + x mantra. What began as a cattle brand was a unique symbol reflective of Keith Maddox, how he lived his life, and how he always saw...

Sage Kimzey Signs With American Hat Company
Sage Kimzey Signs With American Hat Company

Sage Kimzey Signs With American Hat Company American Hat Company signs 6x World Champion Bull Rider, Sage Kimzey (Photos courtesy of Click Thompson Photography) Texas: American Hat Company, makers of the finest cowboy hat in the world, have brought on Sage Kimzey to...

The New Official Hat Of The PRCA’s Jr. Rodeo
The New Official Hat Of The PRCA’s Jr. Rodeo

The New Official Hat Of The PRCA's Jr. Rodeo Our commitment to the future of rodeo is steadfast. American Hat Company New Official Cowboy Hat of Jr. Rodeo COLORADO SPRINGS, Colo. – Jr. Rodeo is proud to announce that American Hat Co. will be the official hat of Jr....

Back In Action!
Back In Action!

Back In Action! Excited to be back to work! First day back to the factory and we are excited to be here!🇺🇸 Our president, factory manager, and national sales manager spent the last few weeks during the mandatory shutdown cleaning our building, moving around and...

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