What's New - American Hat Company

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...

American Hat Company Partners with WRCA

The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA and the WRCA World Championship Ranch Rodeo

Keith Maddox Memorial Scholarship Recipients

May we present to you the 𝟐𝟎𝟐𝟒 𝐊𝐞𝐢𝐭𝐡 𝐌𝐚𝐝𝐝𝐨𝐱 𝐌𝐞𝐦𝐨𝐫𝐢𝐚𝐥 𝐒𝐜𝐡𝐨𝐥𝐚𝐫𝐬𝐡𝐢𝐩 𝐅𝐮𝐧𝐝 recipients! Stranton Oftedahl and Triana Garcia.

Introducing The 100X Hat

Sep 6, 2020

God made cowboys…American is proud to make their hats.

Positive Times by Keith Maddox

Jul 25, 2020

Keith Maddox redefined American Hat Company as it is today lived his life and affected everyone he touches with his “Positive Times” + x mantra. What began as a cattle brand was a unique symbol reflective of Keith Maddox, how he lived his life, and how he always saw...

Sage Kimzey Signs With American Hat Company

Jun 30, 2020

Sage Kimzey Signs With American Hat Company American Hat Company signs 6x World Champion Bull Rider, Sage Kimzey (Photos courtesy of Click Thompson Photography) Texas: American Hat Company, makers of the finest cowboy hat in the world, have brought on Sage Kimzey to...