National Hat Day: More Than a Hat, A Way of Life

National Hat Day: More Than a Hat, A Way of Life National Hat Day is a moment to tip our hats to a piece of American history that has never gone out of style. Long before it became a fashion statement, the cowboy hat was a tool. Built for sun, weather, work, and long...

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company...

The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...

National Day of The American Cowboy

Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy.

The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...
The Official Hat Of The APHA
The Official Hat Of The APHA

The Official Hat Of The APHA American Hat Company is proud to announce their partnership with the American Paint Horse Association. NEWS RELEASE: Keith Mundee, the President of American Hat Company, says, “We are excited to partner with an association that has such a...

American Hat Company Partners with Sutton Rodeo
American Hat Company Partners with Sutton Rodeo

American Hat Company Partners with Sutton Rodeo Bowie, Texas: American Hat Company is proud to announce their partnership with Sutton Rodeo. President of American Hat Company, Keith Mundee, says, “Sutton Rodeo is a stock contractor, rodeo producer, handles event...

Keith Maddox To Be Inducted Into The Texas Cowboy Hall Of Fame
Keith Maddox To Be Inducted Into The Texas Cowboy Hall Of Fame

Keith Maddox Inducted Into TCHOF The Hat King is a 2021 Texas Cowboy Hall Of Fame Inductee. NEWS RELEASE: The Texas Cowboy Hall of Fame has announced the 2021 Hall of Fame inductees: Bobby Cox, Taylor Sheridan, Stran & Jennifer Smith, Keith Maddox and our Spirit...

Jackie Crawford on the NFBR
Jackie Crawford on the NFBR

Jackie Crawford on the NFBR Jackie will be 5.5 months pregnant when she ropes at Globe Life. 19x World Champion, Jackie Crawford, sat down withPRCA Announcer Randy Schmutz, to discuss the inaugural National Finals of Breakaway Roping to be held in conjunction with the...

The Wrangler NFR Is Coming To Texas!
The Wrangler NFR Is Coming To Texas!

The Wrangler NFR Is Coming To Texas! Going back to where it all started - The Lone Star State! The Wrangler NFR is coming to Texas at the new Globe Life Field! - Our hearts go out to all of our rodeo friends, partners, and supporters in Las Vegas. We will miss you...

Introducing The 100X Hat
Introducing The 100X Hat

Introducing The 100X Hat God made cowboys...American is proud to make their hats. It’s Labor Day and even though it might not feel like it yet, that means it’s the official start of felt season! Whether you choose to go ahead and break out the felt, or wear your straw...

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