The Changing of the Guard – Felt to Straw

The Changing of the Guard There’s a moment every year, and at American, it’s marked by Easter. The true sign of spring. The mornings lose their bite. The days stretch longer. The air carries dust instead of frost. And without saying a word, the guard changes. Felt...

American Hat Company Becomes National Partner of the PRCA

American Hat Company Becomes National Partner of the PRCA “The opening prayer and national anthem are presented by American Hat Company” Texas: Built on grit, driven by purpose, and grounded in the Western way of life, American Hat Company is proud to announce its new...

Jordan Jo Hollabaugh Signs With American Hat Company

Jordan Jo Hollabaugh Signs With American Hat Company American Hat Company signs breakaway roper, podcast host, on air talent, marketing consultant and website designer, Jordan Jo Hollabaugh Texas: Built on grit, driven by purpose, and grounded in the Western way of...

National Hat Day: More Than a Hat, A Way of Life

National Hat Day: More Than a Hat, A Way of Life National Hat Day is a moment to tip our hats to a piece of American history that has never gone out of style. Long before it became a fashion statement, the cowboy hat was a tool. Built for sun, weather, work, and long...

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company...

The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...
Taylor Hanchey Joins Husband, Shane, At American Hat Company
Taylor Hanchey Joins Husband, Shane, At American Hat Company

Taylor Hanchey Joins Husband, Shane, At American Hat Company Headshot courtesy of Panhandle American Hat Company signs first and only double qualifier in NFR barrel racing and NFBR breakaway roping  Texas: American Hat Company, makers of the finest cowboy hat in the...

Bosque Ranch Announces Partnership with American Hat
Bosque Ranch Announces Partnership with American Hat

Bosque Ranch Announces Partnership with American Hat Weatherford, TX: Bosque Ranch is proud to announce it has partnered with American Hat Company. Stone Management is managing this partnership on behalf of Bosque Ranch. “I strive for authenticity in all I do, and...

American Hat Named Official Texas Ranger Bicentennial Hat
American Hat Named Official Texas Ranger Bicentennial Hat

American Hat Named Official Texas Ranger Bicentennial Hat In 2023, the world-renowned Texas Rangers, a Texas Legend and American Heritage will mark their 200th anniversary of service, the Texas Ranger Bicentennial. The Texas Public Safety Commission and the Texas...

Josie Conner & Erin Taormino Join American Hat
Josie Conner & Erin Taormino Join American Hat

Josie Conner & Erin Taormino Join American Hat Josie Conner photo courtesy of Bullstock Media; Erin Taormino courtesy of Bee Silva Photography Josie Conner Signs With American Hat Company Texas: American Hat Company, makers of the finest cowboy hat in the world,...

Steve Torrence Clinches 4th Straight NHRA Championship
Steve Torrence Clinches 4th Straight NHRA Championship

Steve Torrence Clinches 4th Straight NHRA Championship Steve Torrence has come out on top for the 4th straight time in a row! We look forward to seeing him at this year's National Finals Rodeo in Las Vegas, Nevada as he visits Rodeo Vegas at The Mirage with Matt West,...

American Hat Company and PBR Announce Partnership
American Hat Company and PBR Announce Partnership

American Hat Company and PBR Announce Partnership Authentic Pairing Expands on Success with PBR Athlete Endorsers BOWIE, Tx. (June 7, 2021) – American Hat Company and PBR (Professional Bull Riders) today announced a new partnership in which American Hat Company...

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