Jordan Jo Hollabaugh Signs With American Hat Company

Jordan Jo Hollabaugh Signs With American Hat Company American Hat Company signs breakaway roper, podcast host, on air talent, marketing consultant and website designer, Jordan Jo Hollabaugh Texas: Built on grit, driven by purpose, and grounded in the Western way of...

National Hat Day: More Than a Hat, A Way of Life

National Hat Day: More Than a Hat, A Way of Life National Hat Day is a moment to tip our hats to a piece of American history that has never gone out of style. Long before it became a fashion statement, the cowboy hat was a tool. Built for sun, weather, work, and long...

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company...

The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...

National Day of The American Cowboy

Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy.

The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Twist On Tradition: Midnight Blue And Black Cherry
Twist On Tradition: Midnight Blue And Black Cherry

Twist On Tradition: Midnight Blue And Black Cherry These new colors are a twist on tradition! Midnight blue and black cherry are traditional with a twist! American Hat Company has two brand new colors of felt hats. Both of these colors have a black base with just a...

Keith Maddox – The Hat King
Keith Maddox – The Hat King

Keith Maddox - The Hat King The fearless leader of American Hat Company will be missed by so many, but is always smiling down with that twinkle in his eye and a 1000X halo. Keith Maddox, of Bowie, Texas, passed away on September 4th, 2019. Keith was born on June 1st,...

Jackie Crawford Signs With American Hat Company
Jackie Crawford Signs With American Hat Company

Jackie Crawford Signs With American Hat Company American Hat Company and Jackie Crawford push boundaries with the sport of breakaway roping. American Hat Company has just signed World Champion Breakaway Roper, Jackie Hobbs-Crawford. The iconic hat company has some of...

2020 American Hat Straw Styles
2020 American Hat Straw Styles

The NEW 2020 straw styles for American Hat Company are available for viewing! All six hats will be available in the spring of 2020.

Torrence Favored This Weekend In Chicago
Torrence Favored This Weekend In Chicago

Torrence Favored This Weekend In Chicago "So far this season, Mello Yello drag racing Top Fuel champion Steve Torrence has roped calves with world champion cowboy Tuf Cooper, worked the takeout window at an Arby’s restaurant in Georgia, blocked hats at The American...

American Heroes – Steve Torrence, NHRA Top Fuel Champion
American Heroes – Steve Torrence, NHRA Top Fuel Champion

American Heroes - Steve Torrence, NHRA Top Fuel Champion Steve Torrence’s rise to the pinnacle of drag racing success is one of the great Horatio Alger moments in American motorsports. Diagnosed with Hodgkins lymphoma as a teenager, he underwent months of radiation...

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