Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...

American Hat Company Partners with WRCA

The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA and the WRCA World Championship Ranch Rodeo

Keith Maddox Memorial Scholarship Recipients

May we present to you the 𝟐𝟎𝟐𝟒 𝐊𝐞𝐢𝐭𝐡 𝐌𝐚𝐝𝐝𝐨𝐱 𝐌𝐞𝐦𝐨𝐫𝐢𝐚𝐥 𝐒𝐜𝐡𝐨𝐥𝐚𝐫𝐬𝐡𝐢𝐩 𝐅𝐮𝐧𝐝 recipients! Stranton Oftedahl and Triana Garcia.

The Finest Women Only Wear The Finest Hats
The Finest Women Only Wear The Finest Hats

The Finest Women Only Wear The Finest Hats If you’re not wearing a hat, are you even fully dressed? The answer is NO! Only the finest women wear the finest hats from American Hat Company. A custom hat from their fashion collection is the top of the line when it comes...

American Heroes: James Cavender
American Heroes: James Cavender

American Heroes: James Cavender James Robert Cavender was born in Idabel, Oklahoma in 1931. Growing up during the post-Depression era, he spent his time hunting, fishing, riding his horse and working. His parents, “L.O.” and Loyce were diversified business people who...

American Heroes: David Isham – National Roper’s Supply
American Heroes: David Isham – National Roper’s Supply

American Heroes: David Isham - National Roper's Supply David Isham is the owner of National Roper’s Supply. What started out as a small, single location western store in Decatur, Texas for David, has evolved into a major brand and business that everyone in the roping...

American Heroes: Keith Maddox, The Hat King
American Heroes: Keith Maddox, The Hat King

American Heroes: Keith Maddox, The Hat King Keith Maddox is a legend in the western industry. Plain and simple. His hard work, perseverance, love for the cowboy lifestyle, focus on quality, and infectious laugh are all traits of this great and iconic American cowboy....

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