The Changing of the Guard – Felt to Straw

The Changing of the Guard There’s a moment every year, and at American, it’s marked by Easter. The true sign of spring. The mornings lose their bite. The days stretch longer. The air carries dust instead of frost. And without saying a word, the guard changes. Felt...

American Hat Company Becomes National Partner of the PRCA

American Hat Company Becomes National Partner of the PRCA “The opening prayer and national anthem are presented by American Hat Company” Texas: Built on grit, driven by purpose, and grounded in the Western way of life, American Hat Company is proud to announce its new...

Jordan Jo Hollabaugh Signs With American Hat Company

Jordan Jo Hollabaugh Signs With American Hat Company American Hat Company signs breakaway roper, podcast host, on air talent, marketing consultant and website designer, Jordan Jo Hollabaugh Texas: Built on grit, driven by purpose, and grounded in the Western way of...

National Hat Day: More Than a Hat, A Way of Life

National Hat Day: More Than a Hat, A Way of Life National Hat Day is a moment to tip our hats to a piece of American history that has never gone out of style. Long before it became a fashion statement, the cowboy hat was a tool. Built for sun, weather, work, and long...

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025

American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company...

The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...
Back In Action!
Back In Action!

Back In Action! Excited to be back to work! First day back to the factory and we are excited to be here!🇺🇸 Our president, factory manager, and national sales manager spent the last few weeks during the mandatory shutdown cleaning our building, moving around and...

COVID-19 Update
COVID-19 Update

COVID-19 Update American Hat Company will be following the mandate announced by Texas Governor Greg Abbott on March 31, 2020. Good afternoon to all of our loyal customers. We are announcing today that American Hat Company will be following the mandate announced by...

American Heroes: Susan Maddox
American Heroes: Susan Maddox

American Heroes: Susan Maddox Susan Maddox is a fearless leader with an infectious personality, Texas-sized smile and wife of the late Keith Maddox. At the early age of 18, Susan was instructing aerobics during her college years in Torrington, Wyoming where she was...

She Wears Many Hats
She Wears Many Hats

She Wears Many Hats Women of today wear many hats...both figuratively and literally. (Photos courtesy of Click Thompson.) “Women in the western industry amaze me. They really do. Many of them can go from working on ranches, covered in mud and gathering cattle, to...

Haven Meged Makes The NFR During His Rookie Year!
Haven Meged Makes The NFR During His Rookie Year!

Haven Meged Makes The NFR During His Rookie Year! "Don’t let your highs get too high or your lows too low. Keep your head up and be ready for the next one." (Photo courtesy of Click Thompson Photography) "My dream has become a reality!!  Wow, my rookie year...where do...

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