The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...

American Hat Company Partners with WRCA

The Working Ranch Cowboys Association (WRCA) and American Hat Company have entered into an agreement to make American the official hat of WRCA and the WRCA World Championship Ranch Rodeo

Breakaway Dreamin’
Breakaway Dreamin’

Breakaway Dreamin' "I’ve just won the the first round of the NFR in the inaugural year of breakaway roping!" -Jackie Crawford (Photo courtesy of Clay Gardipee) "It’s December 9th, 2021 and I haven’t been excited about a grand entry since I was a little girl. However,...

Twist On Tradition: Midnight Blue And Black Cherry
Twist On Tradition: Midnight Blue And Black Cherry

Twist On Tradition: Midnight Blue And Black Cherry These new colors are a twist on tradition! Midnight blue and black cherry are traditional with a twist! American Hat Company has two brand new colors of felt hats. Both of these colors have a black base with just a...

Keith Maddox – The Hat King
Keith Maddox – The Hat King

Keith Maddox - The Hat King The fearless leader of American Hat Company will be missed by so many, but is always smiling down with that twinkle in his eye and a 1000X halo. Keith Maddox, of Bowie, Texas, passed away on September 4th, 2019. Keith was born on June 1st,...

Jackie Crawford Signs With American Hat Company
Jackie Crawford Signs With American Hat Company

Jackie Crawford Signs With American Hat Company American Hat Company and Jackie Crawford push boundaries with the sport of breakaway roping. American Hat Company has just signed World Champion Breakaway Roper, Jackie Hobbs-Crawford. The iconic hat company has some of...

2020 American Hat Straw Styles
2020 American Hat Straw Styles

The NEW 2020 straw styles for American Hat Company are available for viewing! All six hats will be available in the spring of 2020.

Torrence Favored This Weekend In Chicago
Torrence Favored This Weekend In Chicago

Torrence Favored This Weekend In Chicago "So far this season, Mello Yello drag racing Top Fuel champion Steve Torrence has roped calves with world champion cowboy Tuf Cooper, worked the takeout window at an Arby’s restaurant in Georgia, blocked hats at The American...

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