What's New - American Hat Company

National Day of The American Cowboy

Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy.

The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way.

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...

Cowboy Hat Etiquette

Cowboy hats aren’t just a staple of Western fashion—they’re deeply rooted in tradition and culture. Whether worn by seasoned ranchers or style enthusiasts, each hat comes with their own set of etiquette rules. For many, donning a cowboy hat is a rite of passage, and...

2024 — What a Year!

As we round out 2024, we cannot help but reflect on all the blessings this year has brought to American Hat Company. From the incredible people who make up our team to the loyal customers and partners who believe in our mission, this year has been a testament to the...

Celebration Of Life

Oct 7, 2019

Celebration Of Life People came to the Fort Worth Cowtown Coliseum from all over the country to pay tribute to Keith Maddox, The Hat King. (Photo courtesy of Click Thompson Photography) Fort Worth's Historic Cowtown Coliseum was packed full on October 4th, 2019 to...

Breakaway Dreamin’

Sep 19, 2019

Breakaway Dreamin' "I’ve just won the the first round of the NFR in the inaugural year of breakaway roping!" -Jackie Crawford (Photo courtesy of Clay Gardipee) "It’s December 9th, 2021 and I haven’t been excited about a grand entry since I was a little girl. However,...

Twist On Tradition: Midnight Blue And Black Cherry

Sep 12, 2019

Twist On Tradition: Midnight Blue And Black Cherry These new colors are a twist on tradition! Midnight blue and black cherry are traditional with a twist! American Hat Company has two brand new colors of felt hats. Both of these colors have a black base with just a...

Keith Maddox – The Hat King

Sep 5, 2019

Keith Maddox - The Hat King The fearless leader of American Hat Company will be missed by so many, but is always smiling down with that twinkle in his eye and a 1000X halo. Keith Maddox, of Bowie, Texas, passed away on September 4th, 2019. Keith was born on June 1st,...

Jackie Crawford Signs With American Hat Company

Sep 3, 2019

Jackie Crawford Signs With American Hat Company American Hat Company and Jackie Crawford push boundaries with the sport of breakaway roping. American Hat Company has just signed World Champion Breakaway Roper, Jackie Hobbs-Crawford. The iconic hat company has some of...