Introducing The 100X Hat

Introducing The 100X Hat

Introducing The 100X Hat God made cowboys…American is proud to make their hats. It’s Labor Day and even though it might not feel like it yet, that means it’s the official start of felt season! Whether you choose to go ahead and break out the felt, or wear your...
Positive Times by Keith Maddox

Positive Times by Keith Maddox

Keith Maddox redefined American Hat Company as it is today lived his life and affected everyone he touches with his “Positive Times” + x mantra. What began as a cattle brand was a unique symbol reflective of Keith Maddox, how he lived his life, and how he always saw...