Built for the heat. Ready for the ride. It’s straw season, the American way.
There’s a rhythm to cowboy life. As the days stretch longer and the air gets warmer, real cowboys know—it’s time to swap that felt for straw. Not because it’s trendy. Because it works.
So, when do you switch to straw?
There’s no hard rule—but tradition offers a few guideposts. Many folks follow the classic timeline: Memorial Day to Labor Day. Others, especially across the South and Southwest, pull out their straws as early as Easter, when the weather turns and the season starts to shift. At American Hat Company, we say go with what works. When the felt starts feeling heavy and the sun’s beating down, it’s time. It’s not just about tradition—it’s about comfort, performance, and knowing when to trade warmth for breathability.
Why should you leave your felt for the cooler months?
Felt hats have their season—cool mornings, crisp evenings, and the kind of formal occasions that call for tradition. But when the temperatures climb, it’s time to reach for something lighter. Straw cowboy hats are built for warm weather. The woven construction promotes airflow, keeping your head cool while still delivering the sun protection you need. Unlike felt, which traps heat, straw lets it escape—helping you stay comfortable from the ranch to the rodeo. And with features like our moisture-wicking Dri-Lex sweatband, an American straw doesn’t just look sharp—it works hard, too.
Why choose an American Hat Straw Hat?
Built for the Elements—Our straw hats aren’t just summer accessories. They’re tools. Handcrafted in Texas and engineered for performance, every American Hat Company straw hat is double lacquered and double pressed, made to take on sun, sweat, and long days outdoors. Ventilated crowns. Lightweight builds. Moisture-wicking sweatbands. Everything you need, nothing you don’t.
From the Ranch to the Arena
Straw hats have long marked the return of rodeo season. They’re what you reach for when the dust kicks up and the sun doesn’t quit. From Memorial Day through the dog days of summer, you’ll see American Hat Co straws in the winner’s circle and on working heads across the country.
New Season. Same Standard.
Our latest straws are in—made with the same grit, precision, and pride we’ve put into every hat since 1915. Because at American Hat Company, we set the standard. Check our store locator to find a retailer near you. https://americanhat.net/store-locator/
