The Cowboy Spirit Lives On: What National Day of the American Cowboy Means to Us.
Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy is a tribute to the men and women who carry themselves with grit, integrity, and quiet strength. The ones who rise with the sun, do their work without fanfare, and live by a code as old as the West itself.
At American Hat Company, this day runs deep. For over a century, we’ve built more than hats; we’ve built a legacy rooted in the very values this holiday represents: hard work, honesty, resilience, and pride in who you are and what you stand for. It’s not just about the hats on their heads, it’s about the lives underneath them.
Founded in 1915, our story is part of the story of the American cowboy. When Keith Maddox, The Hat King, took the reins, he didn’t just preserve that legacy; he perfected it. He believed in quality that could stand the test of time and in honoring the men and women who wear our hats as they live out the cowboy way, day in and day out.
This holiday is a reminder that cowboys aren’t just a part of our past, they’re a vital part of our present. You see them on ranches and in rodeo arenas, working cattle, raising families, helping neighbors, and standing tall in the face of challenge. They’re young and old, men and women, from every walk of life, all bound by the same spirit.
To those who live it, and to those who simply admire it we tip our hats to you today. Thank you for keeping the cowboy tradition alive, for staying rooted in values that never go out of style, and for wearing your American Hat with pride.
Happy National Day of the American Cowboy.
The spirit lives on… and so does the legacy. +x
