Jordan Jo Hollabaugh Signs With American Hat Company
American Hat Company signs breakaway roper, podcast host, on air talent, marketing consultant and website designer, Jordan Jo Hollabaugh
Texas: Built on grit, driven by purpose, and grounded in the Western way of life, American Hat Company continues to raise the standard by aligning with women who don’t just represent the industry, they help shape it. As the maker of the finest cowboy hats in the world, American Hat Company is proud to welcome Jordan Jo Hollabaugh to its elite
roster of female powerhouses. A professional athlete, entrepreneur, wife, daughter, and full-time cowgirl, Hollabaugh embodies the modern Western woman. Whether she’s competing at the highest levels, building her brand, or carrying herself with quiet confidence beyond the arena, Jordan Jo brings intention to everything she does. She understands that success isn’t given; it’s earned through discipline, consistency, and an unwavering commitment to who you are and where you come from.
Keith Mundee, president of the company said, “From the first conversation, it was clear that Jordan Jo is the real deal. She’s not necessarily chasing a spotlight, she’s building something with purpose. Watching how she works, how she treats people, and how she honors tradition made this partnership an easy decision. She represents our brand in the best way possible. We’re proud to welcome her into our family.”
When asked about partnering with the iconic brand, Hollabaugh said, “Joining the American Hat team is a new chapter for me, and one I’m incredibly thankful for. From day one, they’ve welcomed me like family, and everything this brand stands for, integrity, tradition, and pride in the western way of life, aligns with everything that I stand for and believe in. I’m honored to wear the hat and be part of something that means so much.”
In an industry where credibility matters, Hollabaugh has built a reputation rooted in hard work and integrity. She represents the next generation of Western leadership, strong, self-made, and unapologetically committed to the lifestyle. Like American Hat Company, her story is one of legacy in motion: honoring tradition while continuing to push forward. That shared mindset makes this partnership a natural fit. Because at its core, American Hat Company doesn’t align with trends, it aligns with people who live the values stitched into every hat. Jordan Jo Hollabaugh is one of them.
