American Hat Company Takes on Vegas: Where to Find Us During NFR 2025
It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company is headed to the Wrangler National Finals Rodeo to stand proudly with the cowboys and cowgirls who make this lifestyle legendary.
From sun-up shopping to late-night celebrations, here’s everywhere you can find us:
Shop the Best in the West
Cowboy Christmas
Las Vegas Convention Center — First Floor
December 4–13, 2025
With The Best Hat Store
A tradition as big as the NFR itself, come experience the craftsmanship, fit, and shaping that set American Hat Company apart.
RMEF Hunter & Outdoor Christmas Expo
Las Vegas Convention Center — Second Floor
December 4–13, 2025
With Heads or Tails
Live Viewing & Entertainment
Storme Sessions presented by American Hat Co.
10:15 AM – 11:15 AM dailyEvery Day — Free Admission
Ariat Rodeo Live Stage
Las Vegas Convention Center, South Hall, Level 2
Conversations, cowboy culture, and stories from the rodeo trail, don’t miss it.
Watch Parties, The Next Best Seat to the Thomas & Mack
CN Productions & American Hat Company Viewing Party
Plaza Hotel & Casino Showroom
Live Broadcast: 5:30 PM (Doors open at 5)
All ages welcome
Gold Buckle Bar with CN Productions
Plaza Hotel & Casino Showroom
21+ — The rodeo after-dark experience.
Espuela Productions — Westgate Let’s Rodeo Watch Party
Hosted by Guy Bell & Skip Ransom
Live viewing + nightly entertainment
Party at the Palms
Hosted by Jesiah “Cheech” Zapata
5:15 PM — Live viewing in KAOS
Nightly concerts + Ghostbar rooftop round-up
Special autograph sessions with 4X World Champion Tuf Cooper
Where the Next Generation Competes
Come cheer on the future legends, including rockstar American Hat kids competing across Vegas:
• YETI Junior National Finals Rodeo
• Vegas Tuffest
• Masters Tour Roping
• Rope for the Crown
• Las Vegas Stars presented by American Hat Company
From junior superstars to world champions, we’re proud to support the cowboys and cowgirls shaping rodeo’s future.
We’ll See You in Vegas
Whether you’re shopping the floor, cheering from a watch party, or watching the next generation battle for gold, look for positive times +x!
Stop by. Say hi. Celebrate the greatest sport on dirt with the hat that stands for the American West.
