American Hat Company Becomes National Partner of the PRCA
“The opening prayer and national anthem are presented by American Hat Company”
Photographed by: Nicole Stevens
Texas: Built on grit, driven by purpose, and grounded in the Western way of life, American Hat Company is proud to announce its new designation as a National Partner of the Professional Rodeo Cowboys Association (PRCA) and a National Partner of PRORODEO. This landmark partnership unites two institutions deeply rooted in tradition, integrity, and the future of professional rodeo. As a National Partner, American Hat Company will play a prominent role across the PRCA’s national platform, reinforcing its long-standing commitment to the athletes, committees, and communities that define the sport.
A cornerstone of the partnership includes presenting sponsorship of one of rodeo’s most meaningful traditions. Across a pool of 675 PRCA sanctioned performances nationwide, “The Opening Prayer and National Anthem are presented by American Hat Company.” These moments, where competitors, fans, and communities stand united, reflect the values both organizations hold dear: faith, freedom, and respect for country. Further demonstrating its investment at the grassroots level, the partnership includes a grant opportunity for PRCA rodeo committees to support the Opening Prayer and National Anthem at sanctioned events. This initiative underscores a shared commitment to preserving rodeo’s most time-honored traditions while supporting the local communities that bring them to life. In addition, American Hat Company will be featured in twelve full-page advertorials in PRORODEO Sports News, appearing in each monthly print and digital edition. The series, titled “Positive Times of PRORODEO presented by American Hat Company,” will highlight inspiring stories from the rodeo trail, celebrating the athletes and events that embody the spirit of the sport.
Keith Mundee, President of American Hat Company, shared his enthusiasm for the partnership: “The PRCA represents the very best of professional rodeo. Tradition, toughness, and integrity. At American Hat Company, we believe in honoring the moments that matter. Presenting the Opening Prayer and National Anthem across PRCA performances is more than a sponsorship; it’s a statement about who we are and what we stand for. We are proud to be a National Partner of the PRCA and to support the athletes and committees who keep this sport strong.”
Paul Woody, PRCA’s Chief Marketing Officer shared: “American Hat Company is rooted in the Western way of life, and we are excited to coordinate this program with PRCA rodeos,” Woody said. “Having them as the presenting sponsor of The Opening Prayer and National Anthem for some local rodeos will help further root the tradition and integrity of PRORODEO while also displaying their commitment to rodeo athletes, committees and the communities nationwide.”
Photographed by: Rebecca Beatty Equine Photography
For over a century, American Hat Company has set the gold standard in craftsmanship, durability, and authenticity. This new partnership further solidifies its role not only as the maker of the finest cowboy hats in the world, but as a steadfast supporter of the sport and lifestyle that define the American West.
As the rodeo industry continues to grow, this alliance between American Hat Company and the PRCA signals a shared commitment to honoring tradition, empowering athletes, and carrying the legacy of PRORODEO forward, one performance at a time.
