Introducing The 100X Hat

A graphic with a man riding a horse in the background. A tan felt cowboy hat is overlaid with the words "New American 100X" printed above it.
September 6, 2020

Introducing The 100X Hat

God made cowboys…American is proud to make their hats.

It’s Labor Day and even though it might not feel like it yet, that means it’s the official start of felt season! Whether you choose to go ahead and break out the felt, or wear your straw for just a little longer, the NEW 100X felt from American Hat Company is here!

God made cowboys, and American is proud to make their hats. ➕✖️

Click to find a retailer or shop online!

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