Introducing The 100X Hat

A graphic with a man riding a horse in the background. A tan felt cowboy hat is overlaid with the words "New American 100X" printed above it.
September 6, 2020

Introducing The 100X Hat

God made cowboys…American is proud to make their hats.

It’s Labor Day and even though it might not feel like it yet, that means it’s the official start of felt season! Whether you choose to go ahead and break out the felt, or wear your straw for just a little longer, the NEW 100X felt from American Hat Company is here!

God made cowboys, and American is proud to make their hats. ➕✖️

Click to find a retailer or shop online!

The Season’s Changing. So Should Your Hat.

The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way. There’s a rhythm to cowboy life. As the days stretch longer and the air gets warmer, real cowboys know—it’s time to swap that felt for straw. Not because it’s trendy. Because it works. So,...

Preserving Western Heritage Through a New Sponsorship

Preserving Western Heritage Through a New Sponsorship

American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This...

American Hat Company Welcomes the Voices of the West

American Hat Company Welcomes the Voices of the West

They're the ones who keep the crowd fired up, the riders informed, and the event rolling. Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the...