Introducing The 100X Hat

A graphic with a man riding a horse in the background. A tan felt cowboy hat is overlaid with the words "New American 100X" printed above it.
September 6, 2020

Introducing The 100X Hat

God made cowboys…American is proud to make their hats.

It’s Labor Day and even though it might not feel like it yet, that means it’s the official start of felt season! Whether you choose to go ahead and break out the felt, or wear your straw for just a little longer, the NEW 100X felt from American Hat Company is here!

God made cowboys, and American is proud to make their hats. ➕✖️

Click to find a retailer or shop online!

The Arrival of Felt Hat Season

The Arrival of Felt Hat Season

The Season is a Changing: From Straw to Felt. When Should you Switch? The Great Switch: From Straw to Felt Every cowboy knows the...

The Season’s Changing. So Should Your Hat.

The Season’s Changing. So Should Your Hat.

Built for the heat. Ready for the ride. It’s straw season, the American way. There’s a rhythm to cowboy life. As the days stretch longer and the air gets warmer, real cowboys know—it’s time to swap that felt for straw. Not because it’s trendy. Because it works. So,...